Overview
The EROSKI Club Pay App is redefining the retail experience. As the Lead UX Designer, I led the project from start to finish. Our vision was to enable payment, financing, and cash withdrawals through smartphones to reduce checkout wait times and increase customer satisfaction.
The app was developed using cutting-edge mobile technology, including contactless (NFC) features. My focus was to ensure that the app meets customer needs while providing financial opportunities for EROSKI.
To ensure that the app‘s design aligns with customer needs, I conducted extensive research and user testing. The development of the EROSKI Club Pay App was an exciting journey of innovation and customer-centricity that revolutionized retail. As the Lead UX Designer, I played a significant role in driving the project forward and establishing EROSKI as a leading innovator.
Empathize: Understanding User Needs
In my role as the Lead UX Designer for the EROSKI Club Pay App, my main task was to enhance the customer experience at the checkout. This involved comprehensive user research through surveys, interviews, and observational studies to understand customer needs. Based on these insights, we developed precise user personas and user journey maps to closely align our design decisions with user needs. We employed UX methods such as A/B testing, prototyping, and iterative design iterations to optimize the EROSKI Club Pay App. Our solutions resulted in a significant improvement in the checkout process, increased customer satisfaction, more efficient payment processes, and revenue growth for EROSKI.
Define: Identifying the Challenge
After extensive data collection from user feedback, I led the team in synthesizing this information to identify the main challenges faced by EROSKI customers. The data was reviewed to pinpoint the most common issues encountered during shopping, particularly at the checkout. Based on these insights, the design research team and I formulated a concise problem statement: „How can we optimize the checkout process in EROSKI stores to make it faster, more dynamic, and user-friendly for customers of all ages?“ With this problem statement in mind, I established clear project objectives aimed at enhancing the overall shopping experience by reducing checkout times, increasing affordability, and ensuring that the app was accessible to a wide range of customers.
Ideate: Generating Creative Solutions
During the Ideate phase of the EROSKI Club Pay App, as the Lead UX Designer, I conducted a creative brainstorming session to develop innovative solutions for improving the payment process. My team and I focused on crafting practical yet imaginative ideas to enhance the speed, dynamics, and accessibility of the payment process in the app. My role was to lead the team and ensure a balance between creativity and feasibility, aligning the ideas with our user-centered goals. This phase was crucial for transitioning from understanding user needs to visualizing actionable solutions.
Prototype: Bringing Ideas to Life
I led the creation of low-fidelity prototypes to bring our concepts to life, with a particular focus on smooth user flow and fundamental functionalities. By testing these prototypes with users and gathering their feedback on usability and overall experience, we were able to refine our ideas very effectively.
Test: Refining the Solution
I developed detailed prototypes with intricate designs and interactive elements, incorporating user feedback. Through repeated user testing and feedback, I continually refined the app to meet user expectations and provide a pleasant experience.
